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Madrid

👗 What's on in Madrid: March 20

It's Madrid Fashion Week! Also, there's a chocolate tasting festival. What a cruel world.

Madrid | Issue #137

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Here Are 5 Things to Do in Madrid This Weekend

It’s Friday again!

Madrid this weekend isn’t just a city
 It’s a catwalk! From IFEMA’s runways to the streets of ChamberĂ­, Malasaña, and beyond, everything starts to feel a little more curated, a little more performative.

  • Mercedes-Benz Fashion Week takes over the calendar, but the real show spills outside: sunglasses go on despite the clouds, outfits get riskier, and suddenly everyone looks like they might be on their way to (or from) a casting.

  • And the best part? You don’t need an invitation to be part of it. Just grab coffee at a perfectly aesthetic spot in Salesas, front-row your own life at a terrace like the main character you are, or just people-watch like it’s a competitive sport. Madrid feels like The Devil Wears Prada on steroids

This weekend, style isn’t something you watch; it’s something you walk into.

Happy weekend!


1.đŸ§” Mercedes-Benz Fashion Week Madrid is back (and looks cooler than ever)

Move over, losers! Madrid is fully leaning into its fashion capital ambitions this week, as the Mercedes-Benz Fashion Week Madrid (MBFWM) returns for its spring edition, spreading across the city with a packed schedule of runway shows, presentations, and industry events.

  • The MBFWM is the biggest fashion event in Spain and one of the few moments where Madrid genuinely competes, at least for a week, with the likes of Paris, Milan, or London. (We may not be as cool as them, but we’re definitely getting there.)

  • Fashion Week is a mix of established designers and emerging talent presenting their collections for the next season. Big names like Ágatha Ruiz de la Prada, Custo, Hannibal Laguna, or Ángel Schlesser share the spotlight with newer designers trying to break into the industry. It’s where brands build relevance, where trends start to take shape, and where the local industry connects with international buyers, influencers, press, and insiders.

  • This year’s edition is also about evolution. The main runway at IFEMA has been redesigned with a more modern, brighter identity, signaling a shift toward a more contemporary and global positioning.

  • And importantly, this isn’t just happening inside IFEMA. The OFF program means fashion spills into the city itself, with shows, events, and collaborations all over Madrid.

Even if you’re not sitting front row (let’s face it, you won’t unless you’re one of the cool kids or a Kardashian), you’ll feel it all around. Pop-ups, parties, or just the general increase in people dressed significantly better than you await you.

đŸ–„ïž What: Mercedes-Benz Fashion Week Madrid (MBFWM)

📍 Where: IFEMA Madrid plus various locations across the city

📅 When: Through March 22

🎟 Tickets: Check website. Runway events are paid, some off events are free.


2.đŸ« El Escorial is turning into a chocolate wonderland this weekend

This is a more realistic depiction of, well, all of us.

If your weekend plans don’t involve eating chocolate until you explode, you may want to rethink them. This weekend, El Escorial (yes, it’s far away, shut up) turns into a full-blown cacao paradise with its III Chocolate Festival, a two-day event that mixes food, history, and family-friendly chaos just under an hour from Madrid.

  • There will be tastings, workshops, routes, and enough sugar to carry you emotionally through the rest of this horrendous year.

  • The heart of it all is Casa Miñana, where 17 chocolatiers and artisan producers set up shop with everything from bonbons and pastries to high-end cocoa and more experimental creations.

  • You can taste, buy, and pretend you understand the difference between origins like a pro. But this isn’t just about eating: the event also leans into El Escorial’s surprisingly rich chocolate history, paying tribute to MatĂ­as LĂłpez, the 19th-century industrialist who basically turned the town into Spain’s cacao capital.

  • Beyond the food, there’s a full program designed to keep you moving (and justify the calories): historical routes through the town, family gymkhanas, kids’ workshops, and even a theatrical spin on Charlie and the Chocolate Factory (we hope it’s not like the one in Glasgow).

Add in expert-led tastings, live demos, and show cookings, and you’ve got a plan that somehow manages to be indulgent and “cultural” at the same time. Dangerous combo.

đŸ–„ïž What: III Chocolate Festival (Jornadas del Chocolate)

📍 Where: Casa Miñana, Av. de Castilla, 4, El Escorial

📅 When: March 21–22

🎟 Tickets start at: Free entry (some activities may require booking)


3.đŸ—Łïž Poetry Is Taking Over the Thyssen Museum for World Poetry Day

Despite what you may think, poetry is still a thing. So if you needed a sign to slow down this weekend, this is it.

To mark World Poetry Day, the Thyssen Museum is turning its galleries into something far more intimate: a live poetry circuit where 21 poets will be reading their work across different rooms of the museum.

  • That means you’ll be wandering past masterpieces while suddenly stumbling into someone reciting a verse a few meters away.

  • The concept is simple but surprisingly powerful: pairing visual art with spoken word, and letting visitors experience both at once (unless you’re wearing those headsets for the museum audio guides, in that case, you’re kinda screwed). It’s less of a structured event and more of a cultural treasure hunt.

  • The opening reading will be delivered by singer Massiel (she won the Eurovision song contest in 1968!), setting the tone for an experience that blends disciplines and breaks the usual museum rhythm.

The event also marks the launch of a national poetry initiative aimed at promoting live and experimental formats across Spain, so this isn’t just a one-day thing, but part of a broader push to bring poetry back into public spaces.

đŸ–„ïž What: World Poetry Day readings at Museo Thyssen-Bornemisza

📍 Where: Museo Nacional Thyssen-Bornemisza, Paseo del Prado 8, Madrid

📅 When: March 21, 11:45 am to 1:30 pm

🎟 Museum Tickets: €14


4.đŸ€€ Madrid is hosting the World Cup of Cachopo (and it’s absolutely unhinged)

This cachopo may be AI-generated, but it still opened our freaking appetite.

You know what? Fuck it. It’s impossible to follow a strict diet in this country, so we’re no longer feeling guilty for it. As if things weren’t already hard enough, now we have to put up with one of the most gloriously excessive competitions of the year: the Best Cachopo in the World International Contest.

Each cachopo comes with a drink (cider or beer), and while the official winner will be crowned in Oviedo, Madrid basically gets to host the tasting phase of these weird Olympics of fried meat.

đŸ–„ïž What: Concurso Internacional al Mejor Cachopo del Mundo 2026

📍 Where: Multiple locations around Madrid (and the world!)

📅 When: Through March 31

🎟 Menu: 28,50€ (cachopo + drink)


5.🚂 Madrid’s most charming time machine Is back (and it comes with strawberries)

Now that the spring has sprung, Madrid is bringing back one of its most charming (and slightly surreal) traditions: the Strawberry Train.

Yes, yes. It’s touristy, but in a way that actually works. It’s like time travel but with snacks. If you’re looking for something different this spring that doesn’t involve another terraza and tinto de verano, this is it.

đŸ–„ïž What: Tren de la Fresa (Strawberry Train)

📍 Where: From Museo del Ferrocarril (Madrid) to Aranjuez

📅 When: Selected dates from March to June (starting March 22)

🎟 Tickets start at: Check official site (Depends on the tour. Lowest price is €24).


đŸ“ș What to watch if you’re staying in this weekend


đŸ–„ïž What: Zeta (Agent Zeta) | Movie | 2026

📍Where to watch: Prime Video

❓What’s it about: A Spanish spy must track down a former spy involved in an undercover mission decades ago, while a Colombian agent is also after him. Secrets from the past will be uncovered.

đŸ€© Why you should watch: Because it’s Spain’s most serious attempt yet at doing a proper, international-level spy thriller, and with a character that’s less of a James Bond and more of a Jack Reacher. Shot across Spain, Brazil, and Estonia, it actually feels global. Also, actor Luis Zahera absolutely carries the film with a standout performance, making Zeta worth your time because it shows where Spanish action cinema could be heading next.

💬 English Subtitles: Yes


đŸ’ƒđŸ» Places to try this weekend


đŸœïž Brazza is Madrid’s hottest new table (and it’s all about fire)

Brazza

What’s it about: Brazza is Madrid’s newest must-know spot—a fire-driven restaurant by Argentine chef Franco Malacisa that blends open-flame cooking with a deeply personal, global menu built around sharing.

Why you should go: Because it’s not just about the grill: from empanadas and falafel to perfectly cooked meats, seafood, and nostalgic desserts like chocotorta, everything is bold, precise, and full of character—backed by a thoughtful wine list and a warm, family-run vibe.

Bottom line: Brazza doesn’t try to please everyone—it aims to move you. And in a city full of openings, this is one that actually matters.

Address: Orfila 7, Madrid


☕ Escaramuza is Chueca’s new real-life Central Perk - and it’s amazing

What’s it about: A cozy Chueca cafĂ© run by a Uruguayan team that feels straight out of Friends, with a Central Perk-style couch, great coffee, and a brunch menu that hits all the right notes.

Why you should go: Because everything works: seriously good eggs Benedict, standout avocado toast, delicious coffee, and a pastry selection (alfajores, cookies, rogeles) that’s borderline addictive, all in a chill, welcoming space with lovely staff.

Bottom line: Escaramuza isn’t just aesthetic; it delivers. Come for the vibe, stay because the food and coffee are actually that good.

Address: Calle de Barbieri 1, Chueca, Madrid


đŸ‘šđŸ»â€đŸ’» Viral Memes of the Week

đŸ•Šïž Pigeon poops on mayor; mayor laughs at self

đŸ’ƒđŸ» Remember Morrissey's run-in with Valencia?


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