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About The Bubble

We cover Spain for the people who live it in English.

The Bubble is an independent, newsletter-first media company based in Madrid. Spain is one of Europe's top-performing economies and a rising soft power — and we're here to explain it. Spain is complicated. We make it make sense.

Why we exist

We bring readers original reporting, sharp analysis, a podcast and three newsletters a week — all written by journalists who live here and know the story.

Our readers are immigrants, diplomats, startup founders and members of the international community who don't want to live on the surface of Spain — they want to understand it, learn about it, argue about it and feel at home in it.

Meet the Team

Ian MountIan Mount

Co-founder

Ian Mount is a veteran journalist and author with over 25 years of experience covering business, economics, and culture. He has written for the Financial Times, The New York Times, and New York Magazine, among others. He is the author of The Vineyard at the End of the World, selected for JPMorgan Private Bank's annual summer reading list — also known as the “Billionaires Book Club”. As a ghostwriter, Ian has co-authored multiple bestsellers, including a Wall Street Journal hit with over 4 million copies sold and a New York Times bestseller in 2023. He is based in Madrid.

Previously: The Financial Times · The New York Times · New York Magazine

Adrian BonoAdrian Bono

Co-founder

Adrian is a journalist and media entrepreneur with over a decade of experience covering disinformation and political affairs across the US, Latin America, and Spain. He founded two English-language news outlets in the US and Argentina, reported on domestic and international politics for Infobae, and served as Deputy Editor of The Buenos Aires Herald — one of Latin America's most relevant English-language newspapers. His expert opinion has appeared on the BBC, NPR, Al Jazeera, Monocle, and New York Magazine.

Previously: The Buenos Aires Herald · Infobae · BBC · NPR

Ignacio De los ReyesIgnacio De los Reyes

Partnerships, Marketing & Audience Development

Ignacio is a journalist, consultant, and content strategist. He has worked with the BBC and led media, creator, and brand partnerships at Meta, Google, and Snap. A former UN consultant, he has created global digital campaigns and spoken at events like VidCon, Social Media Week, and UNAM. He currently advises companies and media leaders on storytelling, content strategy, and social media growth.

Previously: BBC · Meta · Google · Snap · United Nations

What we cover

We cover the full spectrum of Spanish life — politics, economy, finance, social issues and culture, but also the contradictions, the quirks and the memes. We currently publish three newsletters a week:

  • Props — our real-estate newsletter, Tuesdays at 8 a.m.
  • General News — Thursdays at 8 a.m.
  • What to do in Madrid — Fridays at 8 a.m.

We don't publish op-eds, hot takes or guest posts. We don't sell sponsored content disguised as journalism. We do take advertising, clearly marked as such, from brands we'd recommend to our friends.

Get in touch

For tips, corrections, press, partnerships or advertising, write to social@thebubble.com — or see our sponsorship options.

We read everything. We don't always reply quickly — there are two of us — but we read everything.