About The Bubble
The Bubble is an independent, newsletter-first media company based in Madrid. Spain is one of Europe's top-performing economies and a rising soft power — and we're here to explain it. Spain is complicated. We make it make sense.
We bring readers original reporting, sharp analysis, a podcast and three newsletters a week — all written by journalists who live here and know the story.
Our readers are immigrants, diplomats, startup founders and members of the international community who don't want to live on the surface of Spain — they want to understand it, learn about it, argue about it and feel at home in it.
Ian MountCo-founder
Ian is a veteran journalist and author with over 25 years covering business, economics and culture for the Financial Times, The New York Times and New York Magazine. He wrote The Vineyard at the End of the World and, as a ghostwriter, has co-authored several bestsellers, including a 2023 New York Times bestseller. He is based in Madrid.
Previously: The Financial Times · The New York Times · New York Magazine
Adrian BonoCo-founder
Adrian is a multimedia journalist and founder of two online news outlets in the US and Argentina. He has reported on domestic and international politics for Infobae and was Deputy Editor of The Buenos Aires Herald. He focuses on Spanish and US politics and the effects of disinformation on society. His insights have appeared in outlets such as the BBC, NPR, Al Jazeera, Monocle and New York Magazine.
Previously: Infobae · Buenos Aires Herald · The Bubble Argentina
Ignacio De los ReyesPartnerships, Marketing & Audience Development
Ignacio is a journalist, consultant and content strategist. He has worked with the BBC and led media, creator and brand partnerships at Meta, Google and Snap, and is a former UN consultant. He advises companies and media leaders on storytelling, content strategy and social media growth.
Previously: BBC · Meta · Google · Snap · United Nations
We cover the full spectrum of Spanish life — politics, economy, finance, social issues and culture, but also the contradictions, the quirks and the memes. We currently publish three newsletters a week:
We don't publish op-eds, hot takes or guest posts. We don't sell sponsored content disguised as journalism. We do take advertising, clearly marked as such, from brands we'd recommend to our friends.
For tips, corrections, press, partnerships or advertising, write to social@thebubble.com — or see our sponsorship options.
We read everything and we'll reply as quickly as possible.
